Printing Industry Outlook 2021
Key Trends, Transformation and Emerging Market Dynamics
"The printing industry entered 2021 with a far stronger need for transformation than in previous years. With the pandemic in particular, businesses began to stand out not only through their production capacity, but through how quickly they could adapt their processes and how effectively they could manage them. At the point we have reached today, the most critical issue for the printing industry is that process management has come to the fore ahead of production itself."
Samet Soylar
Yuchisoft CEO
1. Digital Transformation Is No Longer an Option
One of the most significant shortcomings we have observed in the industry over many years has been that business processes were fragmented and largely managed by manual methods. Spreadsheets, printed job orders and person-dependent operating structures may be sustainable up to a certain scale, but under today's competitive conditions they create a serious disadvantage. As of 2021, digital transformation is no longer a preference but an operational necessity.
For businesses, moving to a structure in which they can;
- manage their processes end to end,
- take data-driven decisions,
- monitor their costs in real time
is inevitable.
2. Cost Pressure and Profitability Management Take Centre Stage
In this new era, cost management has become one of the most important items on the printing industry's agenda. Rising raw material prices and operational expenses are pushing businesses towards a more controlled and measurable structure. The most critical point here is this: businesses need not only to produce, but to analyse their profitability correctly. Without knowing how much cost each job creates, which processes generate inefficiency and which operations need to be improved, sustainable growth is not possible.
3. Efficiency and Measurability Are the New Competitive Factors
Competition today does not depend on production speed alone. The real differentiator is how far processes can be measured and managed. Being able to track job orders and analyse machine performance, staff efficiency and production times gives businesses a considerable competitive advantage. For this reason, digital infrastructures are no longer merely tools that make operations easier; they have also become strategic decision support systems.
4. Printing Processes Digitalised with Print Flow
As Yuchisoft, we respond directly to this transformation need of the printing industry with the Print Flow Print House Management System we develop at TÜBİTAK Marmara Teknokent. By bringing job entry, planning, production, stock, purchasing, quality control and dispatch processes together on a single platform, Print Flow offers businesses end-to-end digital management.
Thanks to this structure, businesses can:
- monitor their processes in real time,
- bring their costs under control,
- increase their efficiency and
- make their operations more sustainable.
5. Sustainability and Digitalisation Advance Together
In the printing industry, sustainability is no longer only an environmental matter; it has also become an operational requirement.
Along with digitalisation:
This in turn helps businesses both to lower their costs and to comply with international standards.
6. The New Rules of Competition
For the printing industry, 2021 has been a period in which transformation accelerated and a new way of doing business took shape.
Digitalise their processes
Take data-driven decisions
Keep their costs under control
Businesses that do these will lead the competition.
Digitalise Your Business Processes and Gain a Competitive Advantage
Contact our expert team to bring your business processes into the digital age.