Customer relationship management (CRM)
The two most valuable assets of a business are its employees and customers. By bringing these two assets together on a common platform, Customer Relationship Management (CRM) strengthens the communication between the employees and therefore the business with the customers. Covering all customer related processes from basic customer data to after sales support, CRM enables businesses to get to know their customers better. Better recognition of current and potential customers also makes it easier to plan campaigns, pricing or special offers. CRM's integration with Enterprise Resource Planning (ERP) also increases data consistency while improving the overall business processes of the business.